We were engaged to update a website for Garan Limited to market a new range of load weighing sensors and control units. Having discussed their objectives, we proposed a supporting digital marketing campaign to include search engine optimisation and online advertising.
Garan were already established in the elevator industry and they were seeking to really push their new range of products. Their existing website was dated and did not satisfy the requirements for a high internet ranking - particularly responsive design to meet Google's mobile friendly website requirements. To support the website we have created Google Adwords and Bing Ads pay-per-click campaigns. Having firstly identified high performing keywords, we have now placed Gran's new website at the top of the sponsored adverts and they are received regular enquiries. But that is not enough! We also meticulously coded the website to include all their keywords at an exact density. These appear not just in the content but also in the code - tags, alt tags, title tags and of course the metadata. By comparing their website with the competition, we were able to identify exactly what was required to out-rank everyone else!
